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Meet Lizzie

Lizzie Evans is a creative entrepreneur with a background in branding and interior architecture who has worked in the design world for over 10 years.  She manages her portfolio career which includes her role as founder and owner of design-led lifestyle store SMUG in Islington’s Camden Passage in North London. As well as collaborating with many designers over the years on SMUG exclusive products, Lizzie now designs her own stationery and homeware products under the self started brand Lizzie for SMUG.

Her podcast ‘How to Curate Your Life – Work Life Balance for the Creative Entrepreneur’ launched in September of 2017 and is gathering a large following of like-minded creative entrepreneurs, trying to develop and nurture their careers, as well as striving for that all allusive work life balance.

She is the founder and spearhead for the Islington Design District, one of 9 districts making up the London Design Festival. 

Lizzie designs and writes from her studio on the top floor of the SMUG building. She takes on some choice design projects for private clients and is available for public speaking as well as judging and guest writing. Lizzie also hosts private events in the 1st floor events space at SMUG which is available for hire.