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Previous Events

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Social Media Workshop with Charlotte Jacklin

When: Saturday 10th of February
Time: 10:30am - 5:00pm
Where: Smug, Islington
Price: £165

Has social media got you in a spin? With all the talk of algorithms, stories and hashtags you might not know where to start in using it for your business. Or maybe you are currently using, but know that if you just had some help and pointers in the right direction you could step up your social media game.

This one day in person class is designed to help give you confidence, teach you new skills and help inspire ideas, so that you leave with a bounce in your step and ready to go for the year ahead.

What will I learn?

- An understanding of the key social platforms and how they can benefit you
- How to take good photos on your phone
- How to define your style
- My top photo editing tips
- When to post
- The art of good caption writing
- Tools to help you track and analyse your platforms
- Key apps to support the day to day management
- All round good social media etiquette

A bit about Charlotte

Charlotte Jacklin has run 4 different social platforms for Betty for five years and has the most wonderful online community that she cherishes and brings her lots of joy. Alongside this, she's worked with top brands and designers since 2009 (Lulu Guinness, Paul Smith, Topshop, and Ben Sherman) in their social and marketing teams. Since departing the world of traditional work, she has been lecturing at UCA for three years teaching digital marketing within Fashion to many students. She has also worked with many freelance clients to help define their online presence from top Mayfair hairdressers to an organic dog food company.

How will the day run?

You should arrive at 10:30am for an 11am start, the workshop will end at 5:30pm. There will be an hours lunch break and two tea breaks. You will receive detailed information about how the day will run nearer to the event time. Tea, coffee, water and snacks will be provided, lunch will not be provided however there are lots of lovely places to eat near the venue.

What will I need?

A phone with a camera
Sufficient memory for taking photos and download new apps
An external charger / phone lead to ensure you have enough charge for the whole day

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E-mail Marketing Workshop with Charlotte Jacklin

When: Saturday 17th of February  
Time: 10:30am - 5:00pm
Where: Smug, Islington
Price: £170

Email, email email. Has it been on your to do list for a while, but you don’t know where to start? E-mail marketing can be quite overwhelming, however once you understand a few key principles, and most importantly how to create good looking emails, you’ll wonder why you didn’t start sooner! It really is a fun tool that can create meaningful conversations with potential customers and clients, generating future sales and bookings.  


This one day in person class is designed to help give you confidence, teach you new skills and help inspire ideas. I aim for you to leave inspired with a clear path forward for email marketing for your year ahead.  
What will I learn?

- What types of emails you should be sending, and how often
- How to start building your list, and how to grow your existing ones  
- Identify your key objectives for email marketing
- Understanding email analytics, looking at opens, click throughs and conversions
- Useful platforms to support the implementation of your email marketing strategy  
- Looking at good email design and how to create yours (without HTML code) 
- Keeping your momentum throughout the year  
- All round good email etiquette, legal requirements and data protection law

A bit about Charlotte

Charlotte Jacklin has run 4 different social platforms for Betty for five years and has the most wonderful online community that she cherishes and brings her lots of joy. Alongside this, she's worked with top brands and designers since 2009 (Lulu Guinness, Paul Smith, Topshop, and Ben Sherman) in their social and marketing teams. Since departing the world of traditional work, she has been lecturing at UCA for three years teaching digital marketing within Fashion to many students. She has also worked with many freelance clients to help define their online presence from top Mayfair hairdressers to an organic dog food company.

How will the day run?

You should arrive at 10:30am for an 11am start, the workshop will end at 5:30pm. There will be an hours lunch break and two tea breaks. I will send out detailed information about how the day will run nearer to the event time. Tea, coffee, water and snacks will be provided, lunch will not be provided however there are lots of lovely places to eat near the venue.

What will I need?

A laptop
Your business logos, and any imagery that we can play with
A charger to ensure you have enough charge for the whole day

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How to Build a Brand - London

When: Friday 2nd March 2018
Time: 9:30am - 4.30pm
Where: Push PR, Morris Building, London
Price: £160

A day ran by Weekend:IN of inspiring talks and workshops, led by successful creative independent business owners to help push your business in the right direction.

Whether you're a startup business, are looking to start a new venture, a business owner in need of some advice on how to lift your business off of the ground, or searching for new ways to capture your audience and gain new interest, this is a day made with you in mind to help motivate and influence you to expand your business. 

 

Who's involved - 

Lizzie, Smug - Lizzie is a creative entrepreneur best known as the founder and owner of her design store in Islington, Smug and brilliant podcast 'How to Curate Your Life' - a must listen for any creatives looking to find that work/life balance. Lizzie has working within the design world for years and is constantly working on a variety of projects all whilst maintaining the blog, The Smuggler and sourcing new designs and products for her store.

Moxon - Showcasing the products from independent brands and designers, Moxon's unique collection of contemporary furniture, home accessories and gifts are sure to win over any design lover. From sleek diaries and notebooks to adorable little salt and pepper shakers, there's something for every room in the house (and we want it all!).

Xanthe B - Xanthe is a professional photographer, film maker, stop motion artist and visual story-teller. Filling the frame with bright colours, movement, sunshine and smiles. A wide variety of projects keeps her photography and film business busy. From guiding and inspiring others, through her online film courses, creating films and social media content for brands, to lifestyle portrait photography.

Push PR - Specialising in luxury fashion, jewellery, beauty and lifestyle, Push PR is an independent London-based full service communications agency and their headquarters is the setting for our event! Clients of theirs include: Studio OneWolf and Moon and Kikki K.

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Make Like a Boss

When: Wednesday, 31 January
Time: 7pm - 9pm
Where: The Village Haberdashery, London, NW6 2BR
Price: FREE

Make Like a Boss is a networking series for creative small businesses hosted at The Village Haberdashery's London shop! Each free event features a Q&A with a small business owner followed by time to hang out and chat, learn, share, moan and come away with some new contacts and ideas for your business. Drinks and snacks are provided! 

The January event we be in conversation with Lizzie Evans! Lizzie is a creative entrepreneur best known as the founder and owner of design-led lifestyle store SMUG in Islington. Hear from Lizzie about how she's built her portfolio career, how she juggles running a bricks and mortar retail business alongside her many other projects and her brilliant new podcast 'How to Curate Your Life - Work Life Balance for the Creative Entrepreneur'. Please book your place by clicking below.

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Embracing Winter - Let's Chat

Bezalel are hosting an event from 18th-19th November and have asked Lizzie to join in their 'LET'S CHAT' panel - speaking about embracing difficult seasons.

 

"As life rolls by, season after season, we long for Summer and hope to endure the Winter. What if we were to embrace our winter seasons, the challenges, tensions and disappointments? How do we persevere through failure or overcome practical obstacles? Do we allow the physical limitations of our material or craft to discourage us, or do we allow them to inspire our creativity?"

 

Some words on Lizzie from Bezalel

"As the owner of SMUG, a renown design shop in Islington, Lizzie knows first hand what it's like to run a business.  Not only does Lizzie design, source for and run the shop, but she continues to work on collaborations and personal design projects. Lizzie recently launched 'How To Curate Your Life- Work Life Balance for the Creative Entrepreneur.' Her podcasts hit the i-tunes new and noteworthy the week of release. Altogether, we feel Lizzie is the perfect lady to share what it looks like to persevere and embrace difficult seasons."

 

** We have a special code for you to use  LET’SCHAT241 gets you buy one get one free on your tickets **